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We hope you enjoy reading our insights about the evolution of email and how

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Wouldn’t it be great if… you could see real sports action inside your email?

Posted by Liz Cohen on June 20, 2012

This is the second entry in our new series - Wouldn’t It Be Great If? - where we spotlight a popular email and turn it into an… activemail. This week’s featured email is from NBC Sports.

What makes live sports so amazing to be a part of? The fact that if you’re watching it live, you’re just as a part of it as the players, the managers, and the rest of the viewers. No one knows what will happen next – we’re all connected in the sweet suspense.

Alas, we can’t always be watching live. And when we’re not able, we need to know the latest news as soon as we can get to it. So why not offer the latest sports news in an interactive and captivating way, inside the email itself?

Read more →

Posted in Activate Email, Email Innovation, Email Marketing, Interactive Email, Video Email Tagged , , , ,

Wouldn’t it be great if… Groupon ‘activated’ your daily deals?

Posted by Liz Cohen on June 5, 2012

Welcome to our new series - Wouldn’t It Be Great If? - where we take a close look at an email and turn it into an… ActiveMail.
 
 
 
Let’s start with an email many of us receive often – from Groupon, king of the daily deals.

What we know about Groupon:

  • It’s a great way to entice local audiences to try something new for a discount.
  • It thrives on alerting us about those daily deals by email.
  • The current Groupon email experience is lacking; when you see the message, you can’t know if the highlighted deal is still available, how much time is left, or view deeper details related to the product or service without continuing in the browser. In addition, how often are the displayed deals actually relevant?

And now for the question:

Wouldn’t it be great if you could get a live, fully interactive Groupon experience in the moment that you’ve opened the email, spot the deal you love and actually buy it, without leaving your inbox? 

Here’s what we propose: Several simple but key features which, with a bit of standard web code for Groupon, and ActiveMail installed for its recipients, can activate the rejuvenated Groupon email experience.

Read more →

Posted in Activate Email, Email Innovation, Email Marketing, Interactive Email, Wouldn't it be great if... Tagged , , , ,

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