facebook twitter linkedin youtube


Welcome to our blog!

We hope you enjoy reading our insights about the evolution of email and how

ActiveMail is taking the email experience to the next level. Whether you’re an

everyday email user or a seasoned marketer (or both), we invite you to join the

growing community of Interactive Email pioneers around the world.

Get the ActiveMail experience now.

facebook twitter linkedin

With ActiveMail, tweet without leaving the nest

Posted by Liz Cohen on July 5, 2012

You finally tried Twitter, and you see that it can serve as a great tool for your cyber-social presence, networking online, or promoting your business.

But are you becoming overwhelmed by all the fast-paced real-time action? You’d still like to be involved but there’s just too much going on. It’s ok to admit it – because we have a solution for you.

With ActiveMail installed, your Twitter email notifications actually become actionable mini-apps for participating on the network without the hassle. Follow or unfollow users, reply back and get an in-depth view of the users you follow or that are following you. Also, whenever you are mentioned in a tweet, you can respond immediately from the email notification.

After you’ve given it a whirl, let us know how it’s worked out for you in the comments.

Posted in Activate Email, Email Fun Tagged , , ,

Email rules the school – now more than ever.

Posted by Liz Cohen on April 4, 2012

Pop quiz: What’s the biggest social network out there?

It doesn’t start with F, and it doesn’t make a ‘tweet’ sound.

It’s  been around for decades and it’s not going anywhere but up.

It’s email.

And according to a recent study reported on Mashable, email is more popular than social media.  Nearly 20,000 adults from 24 countries responded in a survey that found 85% use the internet for email while 62% use it for social networking.

Actually, when you think about it, isn’t email really the ultimate social network? You have your contacts connected to you, connected to each other, in one-on-one or group communication as appropriate, while categorizing all these people you know – online, offline, long term, briefly, personal, business -  into groups reflecting your purpose of communication.

In that spirit, the infographic below tells a fascinating story of the ‘state of email.’ According to this 2011 research, there are nearly three times the amount of email accounts as there are Facebook accounts. Here are some more incredible stats from the study:

  • Last year, Facebook and Twitter posts combined were equivalent to just .2% of all email traffic.
  • The combined total number of searches in Google, Yahoo! and Bing equaled just over %1 of email traffic.
  • Just under 300 billion emails were sent each day – and that’s not including emails considered spam (which was 106 billion daily).

So that’s a wrap for today’s ‘social studies’ lesson.

Oh – and a last question for extra credit: Where will you invest your branding efforts next?

[Click to view larger.]

Posted in Email News Tagged , , , , , ,

© ActivePath inc. All Rights Reserved.    |    sitemap