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Email rules the school – now more than ever.

Pop quiz: What’s the biggest social network out there?

It doesn’t start with F, and it doesn’t make a ‘tweet’ sound.

It’s  been around for decades and it’s not going anywhere but up.

It’s email.

And according to a recent study reported on Mashable, email is more popular than social media.  Nearly 20,000 adults from 24 countries responded in a survey that found 85% use the internet for email while 62% use it for social networking.

Actually, when you think about it, isn’t email really the ultimate social network? You have your contacts connected to you, connected to each other, in one-on-one or group communication as appropriate, while categorizing all these people you know – online, offline, long term, briefly, personal, business -  into groups reflecting your purpose of communication.

In that spirit, the infographic below tells a fascinating story of the ‘state of email.’ According to this 2011 research, there are nearly three times the amount of email accounts as there are Facebook accounts. Here are some more incredible stats from the study:

  • Last year, Facebook and Twitter posts combined were equivalent to just .2% of all email traffic.
  • The combined total number of searches in Google, Yahoo! and Bing equaled just over %1 of email traffic.
  • Just under 300 billion emails were sent each day – and that’s not including emails considered spam (which was 106 billion daily).

So that’s a wrap for today’s ‘social studies’ lesson.

Oh – and a last question for extra credit: Where will you invest your branding efforts next?

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