Not just social media: 3 ways visual storytelling applies to email marketing
Storytelling has always played an essential role in human communication, and for marketers, it’s is the key to relaying your brand or product’s message in an engaging, empathetic and memorable way.
This month, Hubspot shared a new infographic – Storytelling One Frame at a Time – a compilation by M Booth and Simply Measured that proves once again that “imagery rules across social media.” The two agencies combined behavioral data around visual content occurring on social media platforms, with research on engagement along with sharing habits on the top 10 brand pages on Facebook.
While the idea that ‘imagery is king’ on social media isn’t shocking, the numbers are still very impressive. Here’s a sample of the findings:
- On Facebook, users share videos 12 times more than links and text posts combined, while photos are liked twice as much as text posts.
- When Instagram released its Android app in April 2012, it gained 10 million users in ten days, reaching 40 million users total and on pace to beat Facebook in less time.
- Every week, over 100 million users take a social action on YouTube.
But the visual storytelling rules don’t only benefit social media platforms; plenty of these principles apply to email marketing, as well. For ActiveMail audiences, the benefits become even more easily obtainable:
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History textbook authors, listen up! Clicking out from emails to watch videos on the web is a thing of the past. Our children will laugh one day when we tell them how an internet browser would open every time we clicked on a link inside an email.