Wouldn’t it be great if… emails from your favorite online retailers acted as your very own personal shoppers?
Welcome to a new entry in our series - Wouldn’t It Be Great If?- where we spotlight a popular email and turn it into an… ActiveMail. This week’s featured email is from Amazon.
One might say that shopping online can sometimes feel like navigating through a giant forest… the Amazon rainforest, in fact. Happily, just like its namesake, navigating through Amazon.com needn’t feel like beating around the jungle bushes as long as we have the right guide to direct us to the destinations that interest us most.
For online retailers, getting to know you is less a pleasantry than it is a business necessity. Email marketers who send emails on behalf of online shopping sites practically fall over themselves trying to learn your email habits and shopping preferences, because they know that the more relevant their emails, the more likely it is you’ll buy something.