Ding ding ding! In yet another analysis of email marketing versus social media marketing, email comes out on top in several ways. While social media budgets are bursting at the seams, email marketing is still the proven channel to invest attention and spending.
When it comes to commercial reach, email wins hands-down:
- 75% of online adults “say that email is their preferred marketing method.”
- In six years, from 2005 to 2011, time spent on reading commercial messages nearly doubled to 30% of total time using email.
- For all age groups, email topped texts and social channels for commercial media usage by margins in the 70% range.
In truth, the two forms of marketing can and do co-exist, as they serve different purposes and require alternative forms of attention (see the infographic below). For starters, email campaigns are highly targeted and easily trackable while social media campaigns make your brand recognizable.