The burgeoning trend of using Unicode symbols in email subject lines to help them get noticed in the inbox reinforces the importance to marketers of setting themselves apart from their competition in the typically crowded subscriber inbox. They totally have the right idea, but will it get their emails noticed in the inbox if everyone else is doing it too?
The problem with these Unicode symbols is that they’re available to everybody, so as soon as the trend peaks, everyone and his dog will be using these symbols in their subject lines. As if the typical inbox isn’t already crowded enough, with Unicode symbols it will soon become not only an overwhelming jumble of words but also symbols, inflicting maximum dizziness on poor, innocent, unsuspecting email subscribers.
Fortunately, there is a better way for brands to use icons in the inbox to help themselves stand out from their competition: ActiveMail’s Inbox Icons. These icons are actually the senders’ logos, which of course makes each icon unique to each sender.
In order for a sender to get his Inbox Icon, the sender’s domain must first be verified by ActivePath – the inventor of ActiveMail – using Domain-based Message Authentication (DMARC), a technical specification that incorporates Sender Policy Framework (SPF) and Domain Keys Identified Mail (DKIM) mechanisms to authenticate email senders.
It sounds highly technical but really the process is super simple. Designed to combat spam, spoofing, phishing and all manner of bogus and otherwise sinister email senders, the idea of DMARC is to to limit or eliminate email recipients’ exposure to potentially fraudulent and harmful messages and to basically give users peace of mind in the knowledge that they are better able to discern between authentic emails and those that aren’t.
ActiveMail’s Inbox Icons offer two super-important benefits for both marketers and their email subscribers: