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Video marketing starter guide: 5 tips for businesses of all sizes

In a recently published Social Media Examiner study in which over 3,800 marketers were surveyed in order to better understand how they are using social media to grow and promote their businesses, video marketing was found to hold the top spot for future plans:

“A significant 76% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012.” The study also found that more than 3 in 5 marketers (61%) plan on increasing their email marketing efforts in the near future.

So what do marketing experts and bloggers in the know have to say about the power of video? Brendan Cournoyer, Content Marketing Manager at Brainshark compiled this handy list of 21 Quotes on Why Video Marketing ROCKS. Here are our top three:

1. “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” –Robert Weiss, Use YouTube Video Marketing to Generate Leads, Awareness and Customer

2. “Videos can attract a different audience, one that might not want to take the time to read a white paper or an article.” – Brick Marketing, 3 Important Video Marketing Tips

3. “More than 150 million people view videos online every year, most of them ripe to hear your business’s pitch if you produce and market your video effectively.” – Vern Marker, 8 Great Tips to Help Your Video Go Viral

Still from Brendan, yet another handy list of the Top 10 Video Marketing Influencers for 2012 for a little inspiration on how to use videos more effectively to build brand awareness, attract customers and increase sales.

In part inspired by Kevin “Nalts” Nalty’s recent white paper Online Business for Video 101, without further ado here are five tips your business can use (regardless of size) to kickstart your video marketing campaign:
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Wouldn’t it be great if… you could see real sports action inside your email?

This is the second entry in our new series - Wouldn’t It Be Great If? - where we spotlight a popular email and turn it into an… activemail. This week’s featured email is from NBC Sports.

What makes live sports so amazing to be a part of? The fact that if you’re watching it live, you’re just as a part of it as the players, the managers, and the rest of the viewers. No one knows what will happen next – we’re all connected in the sweet suspense.

Alas, we can’t always be watching live. And when we’re not able, we need to know the latest news as soon as we can get to it. So why not offer the latest sports news in an interactive and captivating way, inside the email itself?

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