As human beings living in the digital age, we all have preferences and expectations regarding what goes into our inboxes, so it’s no surprise that we react to email content the only way we know how: emotionally. And if you’ve ever watched someone handle a frustrating, boring or uninvited email, well – you know what some of those emotions are.
In a recent blog post titled Emotional Email Design and Copywriting: The Secret to Driving Engagement and Sales, Scott Hardigree of IndieMark talks about emotional email design and copywriting. Inspired by the ‘Wheel of Emotions’ created by psychologist Robert Plutchik, Scott explores how email marketers can cultivate the emotions of subscribers in order to influence their level of engagement:
By cultivating the right emotions, marketers can influence the likelihood that their subscribers will interact with the email to achieve the desired goal, such as making a purchase, sharing content, or taking steps to learn more about a new product.