It’s natural for marketers to seek out the newest trends and the latest social secrets to success. But at the end of the day, it seems that most savvy marketers know exactly where to invest their time.
According to eMarketer, it was email – yes, email – that topped the list of Target Marketing‘s survey to B2B and B2C marketer managers about which medium they plan to use throughout 2012. Most of those surveyed, at a whopping 86.3%, declared email as their medium of choice, despite the fact that this marketing channel has been around for decades. Not only will marketers continue to use email, but the number is actually up from last year, when 83.3% responded the same way.
As far as total online spending, eMarketer predicts it will reach a collective $39.5 billion by the end of 2012 in the United States alone. That’s 23% growth for this year.