ActivePath Launches ActiveMail, Revolutionizing Email Functionality

Technology Transforms How Marketers Interact With Consumers

NEW YORK, NY – June 19 – ActivePath™ today announced the public launch of ActiveMail™, its socially-enabled, interactive email platform. The company has completely changed the email experience by reinventing how consumer websites and marketers can directly engage with users. The new technology allows dynamic content and complete actionability within the body of an email and works on multiple platforms, including Gmail, Hotmail, Yahoo!Mail and Outlook.

Previously considered a static medium, email has been revolutionized, providing a highly engaging, interactive and frictionless user experience. Available as a free download from ActivePath’s website, consumers now have the ability to take immediate action from inside their email without clicking on a link or opening up a new browser window.

With ActiveMail, marketers can optimize their email strategies to reach and communicate with their customers and potential customers in new, exciting ways. Results are dramatic with double-digit increases in open rates and click through-rates that increase to 100%, up from the 12% industry average by obviating the need for an extra click. Consumers enjoy convenience, timely and relevant content, and direct interaction, which help them see email as, once again, more relevant to their busy lives.

“This is not your father’s email—we’ve changed the use of email as we know it, providing marketers with a full range of cutting-edge tools to engage their customers,” noted Jeff Kupietzky, CEO of ActivePath. “Contrary to all the focus on social media, email has a reach unmatched by other channels, is easy to scale, and remains very cost-effective. By leveraging the power of ActiveMail, email marketers are in control with a game-changing tool set that supports real-time, transactional messaging. The result is increased conversion, higher sales, and more engaged users.”

Marketers receive measurable benefits from ActiveMail:

  • Measure and increase time spent in email
  • Dramatically boost open rates, click-throughs and conversion
  • Build trust and credibility with users through instantly recognized company logos
  • Leverage a secure and scalable platform that requires no changes to existing email and web infrastructure

For users, ActiveMail delivers convenient, time-saving functionality:

  • Instantly watch and share videos, slides and albums without leaving the inbox. ActiveMail currently supports more than a dozen of the Web’s top video sites plus online albums and slides including YouTube, Flickr and SlideShare.
  • Take action immediately from favorite websites like Facebook and Twitter.
  • Share, like, tweet, and comment without leaving email.
  • Complete secure transactions within the email.

In September 2011, ActivePath™ secured a $10 million financing round led by Battery Ventures and Gimv NV with participation from existing investors, including Genesis Partners. The capital was deployed to accelerate product development and drive sales and marketing penetration.

ActiveMail is fast and easy to download. Experience email in a whole new way –get ActiveMail today at www.activepath.com. Marketers, learn more about the benefits of ActiveMail and how it can transform your email marketing campaigns.
Contact our business development team at Partnerships@ActivePath.com.

About ActivePath:
ActivePath is the inventor of ActiveMail®, a dynamic, interactive platform that revolutionizes how marketers engage their customers. ActivePath technology enables companies to deliver rich content and personalized, live offers securely within email messages to proactively engage customers, facilitate one-click purchases, and drive higher conversion rates. By downloading ActiveMail, consumers can take direct action from inside their email without clicking on a link or opening up a new browser window. Active Mail’s robust email platform increases conversion, enhances customer engagement, boosts sales and extends customer lifetime value.
Learn more at www.activepath.com and on our CrunchBase profile.

Media Contacts:
Jeff Kupietzky
1-646-475-2212
Jeff.Kupietzky@activepath.com

Corinne Forti
PR Counsel
1-805-368-8665
Corinne.Forti@activepath.com