ActivePath Drives Paperless Adoption in Brazil For Global Top 3 Credit Card Issuer
Card issuer experiences immediate ROI with 20% adoption of paperless statement delivery within 10 months
NEW YORK, NY – JUNE 27, 2011 – ActivePath™, developer of unique, 2Way Email Banking Systems that enable banking customers to securely communicate and conduct alert-driven financial transactions via email announced that one of the world’s top card issuers has implemented an ActivePath solution in Brazil to deliver monthly card statements via email. In the first ten months since deploying the ActivePath solution, the card issuer has realized an immediate return on its investment and reports that more than 20% of its customer base has opted in to paperless delivery of monthly statements and customer communications sent securely via email through ActivePath’s system.
According to Online Banking Report, financial institutions spend an average of $10 per customer each year for printing and delivery of statements and other communications. ActivePath’s solutions enable financial institutions to communicate and interact with their customers securely via email, enhancing customer satisfaction and convenience while eliminating the recurring high expenses of printing and paper delivery.
“We are honored to have been selected by one of the world’s top financial institutions to drive paperless adoption and facilitate customer interaction via email,” said Renan Levy, ActivePath’s Chief Executive Officer. “ActivePath technology helps banks and other financial institutions benefit from immediate and high ROI by reducing or eliminating paper-based communications while securely enhancing the overall customer experience.”
“This card issuer is a leader in e-banking and is striving to reduce paper wherever possible,” said Caio Graccho, President, TPi Midia, ActivePath’s local integration partner. “We are very pleased with the immediate results they have achieved by implementing ActivePath’s solution in Brazil. These achievements are being watched with interest by other business units in the card issuer’s group, as well as by other banks and financial institutions in Brazil.”
ActivePath’s unique, patent-pending and secure ActiveMail™ 2Way Email Banking System enables organizations to communicate and interact with customers in real-time, enabling customers to transact banking and other services via email. ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and add event-triggered marketing and alerts that enable customers to perform specific transactions via email reply, such as transfers, debits and payments, credit extensions and payments. Secure email communications and transactions add a whole new level of banking convenience, freeing customers to interact and transact via their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com.
Anthorne Group PR