ActivePath Appoints Sagi Katz as Vice President Business Development
NEW YORK, NY – February 14, 2012 – ActivePath™, inventor of ActiveMail®, a patent-pending dynamic and interactive email platform that revolutionizes how marketers communicate and engage with their customers, has named Sagi Katz as Vice President Business Development. Sagi will lead the development of global customer and partner relationships for ActivePath’s ActiveMail® platform that helps marketers boost the overall performance of their email campaigns by supporting full web functions and user actions inside the email. ActiveMail provides marketers with unlimited possibilities in design and engagement to drive great user experiences, better conversions and improved customer satisfaction.
“ActivePath has completely reinvented how we, as users, experience and interact with emails, and how marketers can finally unleash their creativity and forever change the way they communicate with their customers,” says Sagi. “I am excited to lead ActivePath’s growth efforts to change email communication.”
ActivePath CEO, Jeff Kupietzky, said, “ActivePath is very pleased to welcome Sagi Katz to our team. He is an experienced, hands-on business executive with a proven track record in launching successful new initiatives and building new markets that will help ActivePath gain rapid adoption for ActiveMail.”
Sagi Katz is a seasoned executive, with more than 12 years of business development and sales experience in international Internet, media and mobile industries. Before joining ActivePath, Sagi was Vice President Global Business at Conduit, a web and mobile app platform, managing and leading the majority of its business efforts. Earlier, as Vice President Sales and Business Development at Exent Technologies, he built and managed distribution of the company’s games-on-demand platform and global content syndication network; and earlier directed business development at Infogin, a pioneer in web-to-mobile content optimization. He began his career as a Certified Public Accountant, working as an auditor and consultant with both KPMG and Deloitte. Sagi holds an MBA from NYU Stern School of Business and a Bachelor of Business degree from Israel’s College of Management, both of which he graduated cum laude.