ActivePath Appoints Jeff Kupietzky as CEO
Seasoned executive to spearhead business and consumer expansion of actionable, patent-pending, secure email platform
NEW YORK and TEL AVIV– January 9, 2012 – ActivePath™, inventor of a unique, actionable and secure email platform for businesses and consumers to interact directly within existing email messages, announces the appointment of Jeffrey S. Kupietzky as Chief Executive Officer. With nearly two decades of entrepreneurial and executive management experience, Kupietzky joins ActivePath to expand its ActiveMail® technology into new vertical markets.
ActivePath Chairman & Co-Founder, Aryeh Mergi, said, “We are very pleased to welcome Jeff to our leadership team. ActivePath offers a unique and powerful technology that simplifies how consumers use their email to interact with businesses. Jeff’s background in the digital media, e-services and consumer fields, together with his proven track record in expanding new markets and growing companies, will help ActivePath gain rapid adoption of our actionable email platform across all vertical markets.”
“What excites me most about joining ActivePath,” said Kupietzky, “is that our patent-pending email technology significantly benefits both businesses and consumers. We enable consumers to experience personalized, dynamic content in a rich media environment and to take immediate action from inside their email without clicking on a link or opening a new browser. This saves them time and enhances their web experience.”
Kupietzky adds, “For senders, the ActivePath platform provides a game-changing tool set that supports live content and transactional messaging, simplifying how consumers take action within rich media emails. ActiveMail makes it faster and more secure to send personalized, real-time offers and interactive content. ActivePath increases conversion, enhances customer engagement, boosts sales and extends customer lifetime value. I look forward to driving market adoption for this powerful technology.”Before joining ActivePath, Jeff Kupietzky served as President and CEO at Oversee.net, managing worldwide operations and driving growth for the $200 million digital media and domain services leader. Before that, he led product development, marketing, and inside sales for desktop search company X1 Technologies.
Earlier, at Digital Insight (Intuit) Jeff was responsible for all consumer product management, growth and retention initiatives. He was a co-founder of Siebel Systems (Oracle) subsidiary Sales.com, and also served as general manager of systems engineering and business solutions for Loudcloud/Opsware (Hewlett-Packard). Jeff began his career as a consultant for McKinsey & Co., developing business strategies for software, insurance and banking clients. Kupietzky earned an MBA with high distinction from Harvard Business School and graduated Summa Cum Laude with a B.A. in Economics from Columbia University.
ActivePath is the inventor of ActiveMail®, a patent-pending dynamic and interactive platform that revolutionizes how marketers communicate and transact with their customers. ActivePath technology enables companies to deliver rich content and personalized, live offers within email messages to proactively engage customers, enable one-click purchases, and drive higher conversion rates – all without clicking on a link or opening a new browser. Consumers gain an enhanced website experience and the convenience to take action and securely transact from their inbox at any time, from anywhere. ActivePath’s robust email platform increases conversion, enhances customer engagement, boosts sales and extends customer lifetime value. Learn more at: www.activepath.com.
All trademarks mentioned herein are property of their respective companies.
Anthorne Group PR