Bank Technology News Selects ActivePath as One of “10 Tech Companies to Watch”
NEW YORK, NY – DECEMBER 5, 2011 – Bank Technology News (BTN) has selected ActivePath™ as one of ten tech leaders in this year’s annual report of Tech Companies to Watch. ActivePath’s unique, ActiveMail® 2Way Email Banking Systems enable banking customers to securely communicate and conduct alert-driven financial transactions from within email. BTN’s December 2011 feature, “Choosing the Best in Tech,” lauds ActivePath for enabling banks to “send secure email messages to customers containing alerts, electronic statements, bills, marketing messages and special offers.”
“ActivePath is pleased to be recognized by the editors of Bank Technology News for our unique technology that turns the email channel from a passive, one-way message vehicle into a secure, interactive sales and marketing tool. ActiveMail empowers customers to respond to bank alerts, sales and cross-sell offers – and to transact with a single click from their inbox without leaving the body of the email message,” says ActivePath CFO, Jason Schwartz.
“ActivePath is gaining significant industry traction for two reasons,” continues Schwartz. “First, bank customers appreciate ActivePath’s ‘Bank 2.0’ convenience of securely responding and transacting with their bank at any time, from anywhere. Second, ActivePath gives banks the simplicity, security and personalization to enhance customer relationships, build loyalty, lower marketing and fulfillment costs, and most importantly – to generate new revenue.”
In addition to ActivePath, Bank Technology News’ list of “Top 10 Tech Companies to Watch” includes APT, Cardlytics (an ActivePath partner), Egnyte, Google, ING, McAfee, m-Via, Open Solutions, Netuitive, and PayPal as “the most intriguing vendors for the banking industry in 2012”.
ActivePath’s unique, patent-pending and secure ActiveMail® 2Way Email Banking System enables organizations to communicate and interact with customers in real-time, allowing customers to transact banking and other services from within email. ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and enhance overall customer experience by adding event-triggered marketing and alerts that enable customers to perform specific transactions, such as transfers, debits and payments, and credit extensions directly within an email. Using ActivePath’s secure email communications and transactions reduce costly paper, mailing and call-center expenses while adding a whole new level of banking convenience, freeing customers to interact and transact through their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com.
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