ActivePath's Enhanced Email Banking Solution
ActivePath's Email Banking solution revolutionizes the relationship between retail banks and their customers by bringing the online banking experience to the personal email inbox. By creating an email channel for bi-directional secure communication and online transactions, the Email Banking solution allows retail banks to proactively engage customers and drive revenues from transactions. In addition to sending timely alerts, notifications and special offers to a customer's personal inbox, ActivePath's solution allows a customer to complete the relevant transaction on the spot, dramatically increasing transaction take rates.
This innovative solution uses patent-pending technology that combines advanced web functionality (active content, Java scripts, AJAX, flash, forms, etc.) with the personalization and "push" capabilities of email. It enables banks to implement more effective event-based marketing, drive sales of financial products and reduce operational costs by increasing the use of electronic transactions and accelerating the transition to paperless.
ActivePath's breakthrough Email Banking solution introduces a new business paradigm to the online banking space. Unlike today's cumbersome secure email solutions, ActivePath’s technology is completely transparent to the user, and the solution is accessed through the user's familiar email inbox. Email Banking enhances and simplifies the online banking experience, while providing unsurpassed security to ensure customer privacy.
ActivePath's Email Banking solution enables retail banks to offer:
- Actionable Alerts and Notifications – Offer your customers enhanced, real-time alerts related to their account together with the ability to take instant action. For example, an NSF alert could include a one-click option to transfer funds or take out a loan to cover the overdraft. Or, an incoming payment notification could include an option enabling the user to transfer the funds to a savings account or another relevant action.
- Payments – Enable customers to perform "one-click" payment transactions on the appropriate dates via email without the hassle of setting reminders and logging in to the online banking site.
- Paperless E-statement – Send e-statements directly to your customer's personal inbox, saving time, printing and mailing costs.
- Special Offers and Discounts – Extend special offers and discounts to customers with targeted email offers based on account triggered events.
- Bidirectional secure email interaction – Enable secure, two-way communication with your customers, including customer-initiated emails.
