Bringing the Online Banking Experience to Your Customer's Personal Inbox
ActivePath's breakthrough email banking technology redefines the way financial institutions communicate with their customers. ActivePath allows banks and card services companies to overcome the limitations of today's email systems, allowing them to capitalize on the huge untapped potential of email as a communications, sales and marketing channel.
By creating a secure email channel for bi-directional communication with customers, ActivePath's solution simplifies and personalizes the online banking experience. This win-win proposition for banks and their customers increases the number of online transactions, enhances the customer relationship and drives paperless adoption.
ActivePath is committed to delivering solutions that enable financial institutions and their customers to benefit from personalized email banking with optimal security, usability and efficiency. Founded in 2007, ActivePath's solution is in production with a retail banks and in various phases of deployment with several large US-based and international banks.
Leveraging our extensive experience and understanding of the banking industry, ActivePath's unique, patent-pending technology was specifically designed to allow smooth integration with existing banking systems (e.g., CRM, transaction systems, website). The intuitive and easy-to-use interface is supported by a sophisticated and robust back-end system to ensure the high reliability and scalability needed by the world's largest banks.
Why ActivePath?
- Enables more effective event-based marketing campaigns based on personalized email messages that drive customers to perform a transaction
- Simplicity of use transforms customer experience from passive (website) to active (email), enhancing revenue growth
- Increased customer satisfaction by providing actionable and easy-to-use options at the point of engagement
- Boosted confidence in making online transactions leads to higher adoption rates for online banking
- Dramatically accelerate the transition to paperless statements, confirmations and other communications by delivering the message directly to the customer's personal inbox, rather than requiring the customer to access the eBanking website
- Save significant operational costs as email banking dramatically reduces phone and face-to-face interactions
- Fast return on investment (ROI) through cost savings and an increased number of transactions
- Unsurpassed security (e.g., encryption, risk-based authentication, "phishing blocking") using a VPN-like channel to the customer's personal email inbox
