 |
 |
 |
 |
All posts by: Liz Cohen
Welcome to our blog!
We hope you enjoy reading our insights about the evolution of email and how
ActiveMail is taking the email experience to the next level. Whether you’re an
everyday email user or a seasoned marketer (or both), we invite you to join the
growing community of Interactive Email pioneers around the world.
With ActiveMail, tweet without leaving the nest
You finally tried Twitter, and you see that it can serve as a great tool for your cyber-social presence, networking online, or promoting your business.
But are you becoming overwhelmed by all the fast-paced real-time action? You’d still like to be involved but there’s just too much going on. It’s ok to admit it – because we have a solution for you.
With ActiveMail installed, your Twitter email notifications actually become actionable mini-apps for participating on the network without the hassle. Follow or unfollow users, reply back and get an in-depth view of the users you follow or that are following you. Also, whenever you are mentioned in a tweet, you can respond immediately from the email notification.
After you’ve given it a whirl, let us know how it’s worked out for you in the comments.
Wouldn’t it be great if… emails from your favorite online retailers acted as your very own personal shoppers?
Welcome to a new entry in our series - Wouldn’t It Be Great If?- where we spotlight a popular email and turn it into an… ActiveMail. This week’s featured email is from Amazon.
One might say that shopping online can sometimes feel like navigating through a giant forest… the Amazon rainforest, in fact. Happily, just like its namesake, navigating through Amazon.com needn’t feel like beating around the jungle bushes as long as we have the right guide to direct us to the destinations that interest us most.
For online retailers, getting to know you is less a pleasantry than it is a business necessity. Email marketers who send emails on behalf of online shopping sites practically fall over themselves trying to learn your email habits and shopping preferences, because they know that the more relevant their emails, the more likely it is you’ll buy something.
Doing the notifications dance? ActiveMail brings Facebook to you.
12:32: Check Facebook. Melinda commented on your link. Like Melinda’s comment.
12:36: Check Facebook. Jason shared a cat photo on your wall. Leave a snarky comment.
12: 47: Check Facebook. New friend request from that Steven guy. Accept but put him on your Creepy List.
Sound familiar? It’s the Facebook dance, and millions of us are doing it around the world. Open new browser tab, check Facebook for updates. Rinse and repeat.
And when you get Facebook notifications by email, responding to each one not only takes time, but requires that you leave your email, so the dance looks something like this:
6:45: New notification email. Friend request from Sarah. Click to new browser tab. Accept request and leave a note on Sarah’s wall.
You’re doing so much on Facebook, it’s time you sit back and let the Facebook experience come to you. With ActiveMail, interacting with those updates from within your email has never been easier: When you’re added as a Friend, have your Friend Request confirmed, when someone posts or comments on your wall or tags you in a photo, you can simply continue the interaction right from the message. You can even Like a post right from the email.
Here’s a quick sample:
Ready to activate your email?
There are 3 initial steps you may need to take to activate Facebook in your email, if you haven’t already done them:
3 more ways ActiveMail is the future of sharing video.
History textbook authors, listen up! Clicking out from emails to watch videos on the web is a thing of the past. Our children will laugh one day when we tell them how an internet browser would open every time we clicked on a link inside an email.
Actually, go ahead and laugh now, kids: The future of email has already started, with ActiveMail.
And it’s not just the futuristic cool factor. Playing videos directly from the inbox offers the instant gratification of being able to open a message and hit play with no waiting for a new browser tab to load. Not to mention, your inbox becomes a film house, where you can go back and watch the video, stored in your email and ready to play whenever you want.
Here are a few other ways the future of email is brought to the present with ActiveMail:
