ActivePath began under the name PostalGuard in 2007 with the goal of providing financial institutions a way to securely communicate with their customers via email. But the more we learned about our customers’ direct marketing needs, the more we began to realize that these priorities are shared by all web sites and marketers, regardless of the nature of their business. We knew then that it was time to expand our product plans. Read more.

But it didn’t end there… interactive emails are fun and engaging for anyone who uses email; so we continued (and haven’t stopped since) developing features for all of us to enjoy. We strive to bring some long awaited pizzazz to e-mail, as it is still the most prevalent means of online communication, even after two decades.

Now that you know what we are about and what makes us tick, it’s time to meet the people behind the magic.

We are funded by a group of leading investors that include Aryeh Mergi (co-founder of M-Systems), Scott Tobin (Battery Ventures), Jonathan Saacks (Genesis Partners) and Steven Coppens (GIMV).

Rona Rona Rom Amram My name is Rona, and I am the Office Manager and am finishing my LLM degree this year. After working as a lawyer for two years, I decided to change direction and enter the exciting world of hi-tech. I am also a mom of two amazing boys, whom I adore. I love to cook, draw and listen to all kinds of music. If you’d like to read more, please visit my LinkedIn profile. Ram Ram Cohen My name is Rami, and I am a co-founder. I earned my MSc in computer science from Tel Aviv University and have more than 20 years of software development experience, mostly in e-mail technologies. I am also a proud father of three kids, who hasn’t a full night sleep in more than six years. I like drinking coffee, coding bugs, drinking more coffee and then fixing those bugs. You can read more about me here. Jeff Jeff Kupietzky I’m Jeff, ActivePath’s CEO with more than 15 years of experience building and running successful Internet-based businesses. Before ActivePath, I ran Oversee.net, building the world’s largest portfolio of domain names and establishing the company as a leader in Internet real estate. My wife and I are blessed with five active children, which means most weekends you can find me coaching and cheering on the baseball diamond. We love to travel, entertain company and enjoy the rare quiet moments. You can read more about me here. Ben Ben Laniado My name is Ben and I am a software engineer. I’ve been writing code since I was 12, but only started getting paid for it when I joined ActivePath at the beginning of 2011. I earned my B.Sc in Computer Science from Tel Aviv-Yaffo Academic College and have a black belt (2nd Dan) in Karate (Shoto-Kan); I was also Israel’s Champion in the 16- to 18-year-old division (under 65 kg). I love to travel, watch movies and go to good parties from time to time. Eran Eran Lieber I’m Eran, and I’m a Professional Services engineer. I have almost two decades of experience in the Telecom industry with expertise in most Professional Services roles. I’m an incredibly proud father of two adorable daughters. I love to read, watch movies, and especially to maintain a daily sports routine, which these days involves mostly chasing after my kids and the cat! You can read more about my professional history here. Noya Noya Lizor I’m Noya, Director of Marketing. I’ve had a very varied career spanning over 17 years in a number of fields including Advertising, Publishing, Sales & Business Development, Web Design, Email Marketing and Online Gaming. I’m a huge advocate for the power of email and I’m super excited to be part of a team that’s going to introduce the future of email to the world. When I’m not at work I take my chilling out time very seriously, filling it up mostly with writing, music, TV series, and searching for cool new breakfast spots in my neighborhood. You can read more about my professional history here. William William Mischel I’m Willy, and I’m GM, Financial Sector & Professional Services. I have more than 30 years of senior development, project management and professional services experience in the software and hardware industries. I have three kids, or actually four, if we count our cat, which drives us all crazy. I do have a weakness for gadgets and new technologies and I love reading science fiction, but don’t call me a nerd! If you would like to know more, please visit my LinkedIn profile. Gadi Gadi Nisenholz I’m Gadi and I’m responsible for automated QA. I am a graduate of the Computer Science program at The Technion and earned an MSc in Medical Sciences from Tel Aviv University. I have an extensive background in QA and software development including experience working at Marvell Semiconductors. When I’m not in the office, I like to play the guitar, paint and read. For more information, check out my LinkedIn page. Ohad Ohad Sheory I am Ohad, VP Engineering at ActivePath. I have 20 years of experience in managing R&D groups and building large scale internet and mobile services for entertainment and email security purposes. I enjoy spending time with my wife and two kids outdoors, hiking and participating in orienteering activities. You can read more about my professional history here. Yaniv Yaniv Shnaper I’m Yaniv, a Front-End Developer with over 7 years of experience. I studied computer science and my areas of expertise include specialized standards, accessibility and usability with an emphasis on design and creating code that’s efficient, easy to maintain and easy to reuse. I also have an in-depth, working knowledge of html standards, css spec and quirks, javascript programing, browser differences, accessibility and best practices. When I’m not working you can find me on the basketball court. More about me here. Israel Israel Vaserman My name is Israel and I am a software QA engineer and certified software tester. I have three years’ experience in QA, working with several software systems. I completed an International Software Testing Qualifications Board course, and studied computer technologies in the Israeli Aerospace Industries training unit. My private life includes a passion for Torah Studies. I also enjoy playing the violin and am a brave Nitro RC airplane pilot. Nir Nir Zloof My name is Nir, and I am a software engineer. I joined ActivePath at the end of 2011 and have nearly a decade of experience in development and Web technical leadership. I love waving to drivers while passing them with my little scooter, practicing Capoeira and having Avi prepare my morning coffee every day. Want to know more? Read about me here.